Maxwell Street Days stands as Madison’s premier local summer shopping event, bringing together the finest downtown retailers along State Street’s iconic pedestrian destination for an unparalleled shopping experience. 

This beloved summer tradition, now in its 45th year, transforms the third weekend in July into the perfect opportunity for shopping enthusiasts to discover exceptional pieces while enjoying the unique charm of downtown Madison’s historic shopping district. 

At Goodman’s Jewelers, we are always excited to participate in this celebrated local shopping event, showcasing our fine jewelry craftsmanship and connecting with our community in the heart of Madison’s most beloved shopping destination.

Why Maxwell Street Days is Perfect for Jewelry Shopping

Maxwell Street Days creates the ideal environment for discovering your next treasured piece. The boutique nature and historic charm of Goodman’s Jewelers shines during this special event, where our carefully curated collection takes center stage.

Our jewelry experts bring decades of knowledge directly to you at this event. You’ll receive personalized guidance tailored to your style and budget, with detailed explanations of what makes each piece exceptional.

The relaxed atmosphere of Maxwell Street Days encourages unhurried conversations about your jewelry needs. You can take your time exploring options without feeling rushed, whether you’re shopping for an engagement ring or a special gift.

This one-on-one attention reflects our commitment to creating meaningful connections with every customer. The event showcases how Goodman’s combines old-fashioned quality service with contemporary style in the heart of downtown Madison.

Community & Craftsmanship

Goodman’s Jewelers has proudly served downtown Madison for generations, and our participation in Maxwell Street Days reflects our deep commitment to this vibrant community. We believe in supporting the local businesses and events that make State Street a destination worth celebrating.

Shopping at local jewelry stores like Goodman’s offers something chain retailers simply cannot match – genuine expertise, personalized service, and pieces selected with care for our specific clientele. When you shop at Goodman’s, you’re not just purchasing jewelry; you’re supporting a family owned business that gives back to your friends and neighbors, with donations toward the Goodman Pool, the Goodman libraries, and the Goodman Community Center among many other recognizable organizations. It is your support and your dollars that have allowed Goodman’s Jewelers to make these impactful community contributions.

Downtown Madison’s jewelry scene represents the perfect blend of tradition and innovation, where skilled artisans create tomorrow’s heirlooms using time-honored techniques. Local jewelers understand the stories behind each piece and can guide you toward selections that truly reflect your personal style.

We invite you to experience the difference that defines downtown Madison’s jewelry shopping during Maxwell Street Days this July. Visit our store, meet our expert team, and discover why choosing local craftsmanship creates lasting value that extends far beyond the beauty of the jewelry itself.

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Create a One Of a Kind

CUSTOM CRAFTED TIMELESS JEWELRY​

With our award-winning goldsmiths, the end result will be a tailor-made heirloom you and your loved ones will treasure for generations. Together we walk through the design process. We listen to you carefully. Discuss what you want and what you don’t, and provide an excellent collaborative experience to bring your vision to life.

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From the moment you walk in, you are treated like family. We will make your jewelry shopping experience easy and help you find the perfect piece.

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